XMA (Xtreme Martial Arts) signifies the transition of martial arts from the traditional towards the contemporary. Having evolved from an ancient form of self-defense, the modern martial arts movement is now more sport and entertainment, while still remaining true to the time-honored principles of Honor, Discipline, Integrity, and Respect. XMA is a fusion of all martial arts styles, blended together with performance arts, high-flying acrobatic maneuvers, and the hottest Hong Kong, chop-socky-style action! However, XMA cannot exist without — and is an extension of — traditional martial arts. It is designed to enhance the traditional with more speed, power, presentation, and performance value. At the basic levels, Xtreme Martial Arts is used as a tool to develop Life and Leadership Skills. At the high end, students can reach elite levels, compete on the international stage, and even go head-to-head with Hollywood’s Elite!
XMA SERVES AN UNDER-SERVED MARKET
The evolution of XMA has occurred at the grass-roots level, and its potential in today’s modern market has only begun to be tapped. There are fifty million martial arts participants worldwide, nine million of those in the United States, with roughly 25,000 martial arts schools in the U.S. alone. More children study martial arts in the U.S. than play Little League, and millions more are exposed to martial arts everyday through print ads, commercials, video games, television, film, and the Internet. The public is inundated with Matrix, Power Rangers, Jackie Chan, and Jet Li style action. The appeal of XMA is simple – give the public what they want but can’t currently get. They see Xtreme Martial Arts in the mainstream media but get “Karate Kid” martial arts in the schools. They see cool, high-style performance costumes and apparel in the movies but get their Dad’s old karate robe to wear to practice. There has never been a place to learn this style of martial art –until now.
FRAGMENTED AND RIPE FOR CHANGE
Much like the Xtreme Sports movement before the explosion of Vans, Airwalk, Hurley, and Tony Hawk, the martial arts industry is undergoing a transformation of its own called the XMA Revolution. There has never been a formal training center or program for newcomers or enthusiasts to develop and learn the skills of Xtreme Martial Arts, much less know what to call it. We have built and captured this market by creating the definitive brand and performance-training program that is associated with this movement and the sport – XMA. With more than 1100 XMA licensed schools worldwide, Mike Chat & McKenzie Satterthwaite, XMA Performance Team members, and Xtreme tournament competitors have penetrated Hollywood’s elite with starring roles in major motion films – TRON, The Twilight Saga, The Karate Kid, Valentines Day, Ninja Assassin, The Matrix Trilogy, The Adventures of Shark Boy & Lava Girl, Spy Kids 3, Cheaper by the Dozen 2, Jackie Chan’s House of Fury and Baby, along with appearances on major network talk shows and NBA half-time shows. Mike Chat is responsible for implementing Xtreme Forms & Weapons division categories in international competitive circuits and is televised in the US OPEN coverage by ESPN2. The Discovery Channel’s Emmy Award-winning documentary special, XMA, Xtreme Martial Arts, starring Mike Chat, his instructor John Sharkey Jr., and students Matt Mullins and Craig Henningsen, was translated into more than 35 languages and viewed in more than 170 countries worldwide. XMA is now the standard, dominating pop culture from the top down through Hollywood films, television, and video games.